Protecting your privacy is important to Swings & Smiles and we are committed to letting you know how we use your personal information and to use your data responsibly.

References to “we”, “us”, “you” or “our” in this Privacy Policy are references to Swings & Smiles, a charity registered in England, registered charity number: 1120598.

Collecting Information

We will collect personal information from you when you; enquire about our services, register with us, make a donation, or otherwise when you provide us with your personal information.

We may also gather general information regarding the use of our website, such as which pages are visited most frequently. Only anonymous information and statistics will be used which do not identify individual visitors. This information helps us improve the services and information we offer on our website. We may use service providers to help us collect and analyse this information.

Personal Information

The types of personal information collected may include names, date of birth, contact details and details of disabilities for both you and your child/ren and family. We may also collect opinions on our services or any other issues.

Our use of this information

Your personal information will only be used to process your requests, to provide you with our services and to provide you with information relating to our services, and any other service(s) which we think you may be interested in. Your information may also be used for administration purposes and to further our charitable aims, including fundraising activities.

We will use your personal information for our own marketing purposes and in the manner described in this privacy policy only if you have provided you consent. You can opt out of receiving any marketing materials at any time by contacting the charity at [email protected]

We will never give your information to other organisations to use for their own purposes.


We will take all reasonable precautions to prevent the loss, misuse or alteration of information you give us.

We will also take appropriate measures to ensure that the information we receive is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. All access to our secure server is restricted only to authorised staff.


Swings & Smiles uses cookies to ensure that you can interact with our website successfully, to identify you when you visit our website and to keep track of your browsing patterns. The use of cookies does not give us access to the rest of your computer or to personal information about you.

Your data may also be available to our website provider to enable us and them to deliver their service to us, carry out analysis and research on demographics, interests and behaviour of our users and supporters to help us gain a better understanding of them to enable us to improve our services. This may include connecting data we receive from you on the website to data available from other sources. Your personally identifiable data will only be used where it is necessary for the analysis required, and where your interests for privacy are not deemed to outweigh their legitimate interests in developing new services for us. In the case of this activity the following will apply:

  1. Your data will be made available to our website provider
  2. The data that may be available to them include any of the data we collect as described in this privacy policy.
  3. Our website provider will not transfer your data to any other third party, or transfer your data outside of the EEA.
  4. They will store your data for a maximum of 7 years.
  5. This processing does not affect your rights as detailed in this privacy policy.